Dean Steinhobel

All the posts published.

Label Design: Elevating Your Product’s Image

08/11/2023

Unveil the Secrets of Top-Notch Label Design Agencies! Discover How the Pros Elevate Brands. What is a Label Design Agency? Find Out Now!

2 MIN READ

What Wine and Spirits Brands Can Borrow from ‘Unboxing’

06/11/2023

In the wine and spirits categories, it’s not enough to simply bottle your liquid in a glass container. Yes, the bottle has…

4 MIN READ

From Creative Brief to Shelf Success Through The Art of Alcohol Packaging Design

31/10/2023

https://www.youtube.com/watch?v=fDU9LYA687E

1 MIN READ

How a Project Brief Ensures a Better Creative Result

23/10/2023

Imagine planning a wedding without knowing the date, the time, the number of guests, the budget, or the couple’s likes and dislikes.…

3 MIN READ

When Does Your Wine or Spirits Label Need Specialty Printing?

09/10/2023

Does your wine or spirits brand have a truly captivating story? Maybe a legendary founder, or deep roots in a special place.…

3 MIN READ

How to Make a Mood Board that Inspires Your Branding & Packaging

25/09/2023

If you’ve been involved in marketing and branding for any length of time, you’ve probably encountered a mood board. Maybe a graphic…

3 MIN READ

How to Create the Ideal Box for a Wine or Spirit Brand

11/09/2023

As you’re considering the packaging for your wine or spirits brand, you’ll rightfully invest the most time and energy in the bottle…

3 MIN READ

Wine and Spirits Brands: Think Design First

28/08/2023

Imagine how a luxury car is designed: Yes, the engine is absolutely important. But far more effort goes into developing the exterior:…

4 MIN READ

What Wine and Spirits Brands Can Borrow from ‘Unboxing’

14/08/2023

Apple has come to dominate the tech industry not just because of its exceptional product design. Apple’s packaging is designed with the…

3 MIN READ

How to Hire the Right Packaging Design Firm for a Wine or Spirits Brand

31/07/2023

Think about the care that goes into finding the best ingredients for your wine or spirit: the highest quality grapes, the finest…

3 MIN READ

What Should Wine & Spirits Brands Pay for Packaging Design?

25/07/2023

If you’re new to the wine or spirits industry, it can be challenging to figure out how much you should spend on…

4 MIN READ

Bespoke Bottle Design: Does it Make Sense for Your Wine or Spirits Brand?

25/07/2023

For wine and spirits producers, a custom-designed bottle may seem out of reach. After all, these one-of-a-kind vessels — with elegant embossing,…

3 MIN READ

3 Reasons Why The Quality Of Your Product Is Not As Important

25/07/2023

Walk into a wine or spirits shop, and scan the bottles on the shelves. What are the best products? How do you…

3 MIN READ

Behind the Curtain: How Great Wine and Spirits Packaging Happens

13/06/2023

If you’re new to the wine and spirits industry or new to product packaging, it may seem that the design process is…

4 MIN READ

Creating Touchable, Covetable Package Designs for Wines and Spirits

13/06/2023

What we touch, we buy. Behavioral research (including a study titled "Touch and Go: Merely Grasping a Product Facilitates Brand Perception and…

3 MIN READ

The Difference Between Premium and Luxury Products — and What That Means for Packaging

17/05/2023

Consumer products companies throw around the terms ‘luxury’ and ‘premium’ almost interchangeably. But the categories are actually quite different, and those differences…

3 MIN READ

Custom bottle for your premium wine or spirit? Here’s what you need to know.

08/05/2023

Super-premium spirits. Luxury wines. Special editions and exclusive releases. For upscale beverage brands, a custom bottle design can be a defining part…

4 MIN READ

Distinctive Packaging Helps Wine & Spirits Brands Capture Consumers’ Attention

08/05/2023

Distinctive Packaging - Capture Consumers Attention We’ll risk stating the obvious: Wine and spirits purchases are purely discretionary.A bottle of cabernet or…

4 MIN READ

Think of Wine & Spirits Packaging as an Opportunity, Not an Expense

26/04/2023

As you’re launching a wine or spirits brand, or introducing a new product within an existing brand, you are constantly running the…

3 MIN READ

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Dean Steinhobel, Author at Think Bold Studio