ThinkBold!

Dean Steinhobel

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Unveil the Secrets of Top-Notch Label Design Agencies! Discover How the Pros Elevate Brands. What is a Label Design Agency? Find Out Now!
In the wine and spirits categories, it’s not enough to simply bottle your liquid in a glass container. Yes, the bottle has…
Imagine planning a wedding without knowing the date, the time, the number of guests, the budget, or the couple’s likes and dislikes.…
Does your wine or spirits brand have a truly captivating story? Maybe a legendary founder, or deep roots in a special place.…
If you’ve been involved in marketing and branding for any length of time, you’ve probably encountered a mood board. Maybe a graphic…
As you’re considering the packaging for your wine or spirits brand, you’ll rightfully invest the most time and energy in the bottle…
Imagine how a luxury car is designed: Yes, the engine is absolutely important. But far more effort goes into developing the exterior:…
Apple has come to dominate the tech industry not just because of its exceptional product design. Apple’s packaging is designed with the…
Think about the care that goes into finding the best ingredients for your wine or spirit: the highest quality grapes, the finest…
If you’re new to the wine or spirits industry, it can be challenging to figure out how much you should spend on…
For wine and spirits producers, a custom-designed bottle may seem out of reach. After all, these one-of-a-kind vessels — with elegant embossing,…
Walk into a wine or spirits shop, and scan the bottles on the shelves. What are the best products? How do you…
If you’re new to the wine and spirits industry or new to product packaging, it may seem that the design process is…
What we touch, we buy. Behavioral research (including a study titled "Touch and Go: Merely Grasping a Product Facilitates Brand Perception and…
Consumer products companies throw around the terms ‘luxury’ and ‘premium’ almost interchangeably. But the categories are actually quite different, and those differences…
Super-premium spirits. Luxury wines. Special editions and exclusive releases. For upscale beverage brands, a custom bottle design can be a defining part…
Distinctive Packaging - Capture Consumers Attention We’ll risk stating the obvious: Wine and spirits purchases are purely discretionary.A bottle of cabernet or…
As you’re launching a wine or spirits brand, or introducing a new product within an existing brand, you are constantly running the…
Dean Steinhobel, Author at Think Bold Studio