How would you react if you walked into a spirit drink aisle with hundreds of bottles on display, only to realize that none of them had labels? Could you then identify each brand? How would you perceive the quality of each spirit?
If you answered "I'd try them all", then maybe it's time for a certain kind of intervention.
The truth is - looks matter. As a first point of contact with the consumer, an intriguing, eye-catching design is vital, offering something beyond the ordinary, and capturing the consumer's attention for precious few extra seconds.
If done right, it can trigger emotions, increase brand awareness, drive sales and help build customer loyalty. If done wrong… well, then chances are it will become "just another bottle".
But what sets great label and packaging design apart from the rest? Why do some spirit bottles look so premium and captivating, while others go by unnoticed?
To help you better understand this, we've hand-picked 13 premium spirit designs that we consider to be absolute crowd-pleasers and true achievers of design excellence. These are great examples of how premium label and packaging design can give your bottle an irresistible shelf appeal and a sense of luxury.
Let's get started!