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Torelaani Mineral Water

Created: 02 May 2021

Torelaani Mineral Water

Concept | Packaging


Ozaano Mineral Water

Created: 02 May 2021

Ozaano Mineral Water

Concept | Packaging


Dutch45 Rum

Created: 28 Apr 2021

Dutch45 Rum

Concept | Packaging

Legend has it that in 1975 Dutch searched the world for the best rum, but sadly he never returned to show the world his findings. 45 years later an exploration team found dutch's plane in the jungle of Venezuela and the recipe for the Rum. This rum is an homage to the man that never returned home.


Crazy Cock Whisky

Created: 28 Apr 2021

Crazy Cock Whisky

Concept | Naming | Packaging

A kindred spirit, uniquely crafted.


Graham’s LBV Bicentenary Edition

Created: 13 Apr 2021

W & J Graham’s is renowned the world over for its fine Port wines. To commemorate its 200th year in 2020, Graham’s released a bicentenary edition of 2015 late bottled vintage Port. This special product from a legendary brand demanded a beautiful and celebratory package, and the Graham’s team chose us to develop the design.

While the bottle and label shapes were determined by brand standards, we focused on elegant details to frame the typography. Filigree elements embossed into the rich paper stock echo wrought-iron balconies on the finest old houses in Portugal. The special-edition gift boxes — inspired by the marbled endpapers of old books in the company’s museum — are truly magnificent. We invited a paper artist to create one-of-a-kind designs using a centuries-old marbling technique, to reflect the heritage and craftsmanship of the Graham’s brand. With gold accents and textured paper, the boxes present a tactile, elevated experience that pays homage to Graham’s and its superior winemaking tradition.

Graham’s LBV Bicentenary Edition was launched at the beginning of 2020, in the middle of a global pandemic. Thanks to what the client calls a “truly great and exciting design,” the packaging was well received and the company saw an increase in sales throughout the year.

Client testimonial:

“Think Bold Studio brought a fresh perspective to the project and to the Port wine category. They perfectly executed a complicated brief which aimed to combine both traditional and contemporary elements. They coupled this innovative perspective with a deep respect for the brand and its values of craftsmanship, which was clearly translated in their work.”

Market testimonial:

“One of the most beautiful wine giftpacks of all time.”

— Matthew Jukes, UK wine journalist

In The Welsh Wind

Created: 13 Apr 2021

Startup distillery In The Welsh Wind came to us for a bottle design before they had even finished crafting the product. Distiller Alex Jungmayr says that our creative solution surpassed his expectation and inspired his vision for the brand’s proprietary gin.

For their In The Welsh Wind gin and customized Gin Experience products, we developed a premium style with a hint of playfulness. We designed a ribbon-like label that turns back on itself in a subtle visual trick. The brand’s triangular logo echoes in diamond and triangle shapes throughout the design; triangular cutouts in the label reveal the liquid within. We chose a traditional typeface, and positioned the product name upside-down so that it’s readable when you’re pouring. Pearlescent paper, gold embossing, and blind stamping add beautiful and luxurious detail.

As soon as In The Welsh Wind Gin reached the market, it won accolades, including a Silver medal in The Spirits Business magazine’s Design and Packaging Masters, and was named Highly Commended in the 2020 Great British Food Awards. Retailers such as high-end British grocer Booths have noted the bottle’s distinctive shelf presence.

Client testimonial:

“That is absolutely what we needed. They nailed it. At this point, I hadn’t even distilled the gin — but landing on that bottle and the label created the inspiration to pair the liquid because I had so much confidence in the packaging.”

— Distiller Alex Jungmayr

Market testimonial:

“Notably the dark bottle and distinctive branding make this gin stand out amongst others on presentation.”

— John Gill of Booths, a high-end UK supermarket group

Crazy Cock Whisky

Created: 13 Apr 2021

This spirits brand, based in India, is still in production and has yet to launch into the market. But our box, bottle, and label designs have already expanded their business plans.

The client came to us with a distinctive name for their blend of Scotch whisky and bourbon, but no other brand assets. We drew inspiration from old advertising and photographs to create a design that — like the spirit itself — is at once vintage and modern. Sepia coloring and shading resembles aged paper, and layers of detailed imagery including feathers, footprints, natural motifs, and calligraphic lines invite a closer look. The label is highly tactile; pass your hand over the paper and you’ll feel the embossed and debossed elements.

The client was so inspired by our initial work that she thought the label deserved a custom bottle, so we designed a vessel inspired by classic bourbon bottles with a distinctive shape and an embossed stamp. (Notably, we managed production long-distance through months of covid-related manufacturing delays.) And we created a shipping box that’s elegant enough to give as a gift, with the same level of craftsmanship and detail present in the label. We are currently working on a promotional video for the brand.

Our work also transformed the client’s business model. Where initial plans called for launching the product solely in India, the company now has its sights on exporting globally. Three Crazy Cock Whisky blends will reach store shelves in 2021.

Client testimonial:

“Our experience working with Think Bold Studio has been nothing but fantastic. Initially the plan was to introduce this product only domestically, but when Hugo presented the design our team loved it so much that our whole thought process evolved and we decided that we definitely had to take this particular label abroad as well. We asked Hugo to not only design a new bottle but also asked him to design different variants of the brand as well.”

Rupi V. C. Chinoy, co-owner at Meher Distilleries

Black 47

Created: 08 Apr 2021

Black 47

Concept | Naming | Packaging

Black47 Irish Whiskey: 1847 was the worst year of the Great Famine, a period of mass starvation for the Irish people. One million people died and a million more emigrated from Ireland. On March 23rd of that same year, a group of Choctaw Native American Indians congregated in Scullyville, Oklahoma, to collect funds for those starving. It was an extraordinary act of kindness from those who already had so little. One hundred and seventy years later in 2017, a small group gathering in County Cork, unveiled a sculpture to commemorate the Choctaw Nation's efforts, which will never be forgotten by the Irish people.


In The Welsh Wind Gin Experience

Created: 07 Apr 2021

In The Welsh Wind Gin Experience

Concept | Naming | Packaging

Welsh Wind Gin experience.


Graham’s Bicentenary Edition

Created: 06 Apr 2021

Graham’s Bicentenary Edition

Concept | Naming | Packaging

A special edition of 2015 Late Bottled Vintage to mark the extraordinary landmark of Graham’s Bicentenary.


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