Brand Refresh
We help established spirits brands rejuvenate their visual identity to stay relevant in an evolving market. Through subtle yet impactful design updates, we ensure your brand continues to resonate with your audience while attracting new customers.
Perfect for established spirits brands who:
Feel their current branding no longer reflects their positioning or values
Wish to modernize their look while retaining brand recognition
Want to stand out in a crowded market
Are experiencing declining sales or market share
Want to differentiate from competitors with a refreshed appearance
Need to appeal to new demographics or expand into new markets
Desire to align their packaging with updated brand messaging
Our Approach
We respect the legacy and equity you've built over time. Our approach involves careful analysis of your existing brand assets and strategic updates that enhance your brand's appeal without alienating your loyal customers. We collaborate closely with you to ensure the refresh aligns with your vision and business objectives.
Typical Project Scope
Brand Analysis & Strategy
Comprehensive Brand Audit
Market and Trend Analysis
Audience Insights
Competitive Benchmarking
Refresh Strategy Development
Visual Identity Refresh
Logo Refinement
Updated Color Palette
Typography Updates
Iconography and Graphic Elements
Refreshed Brand Guidelines
Packaging Design Refresh
Revised Label Design (front, back, neck)
Material and Finishing Recommendations
Closure Design Updates
Secondary Packaging Enhancements
Shipper Case Redesign
Implementation Support
Production-Ready Artwork
Technical Specifications
Supplier Coordination
Production Oversight
Quality Control Checks
Marketing & Communication Assets
Updated Marketing Collateral
Sales Materials Refresh
Brand Announcement Strategy
Digital Assets (if applicable)
Flexible Solutions
Choose the plan that suits your brand's needs.
360º Brand Package
Brand Strategy
Custom Bottle Design
Full Production Support
Multiple SKU Development
Bespoke package
Brand Identity
Packaging Design
Production guidance
Quality control
Essentials Package
Core Identity
Basic Guidelines
Stock Bottle
Label Design
Brand refresh Projects
Ready to Refresh Your Brand?
Contact us to discuss how we can help rejuvenate your brand while honoring its heritage.