Brand Revamp
We help established spirits brands rejuvenate their visual identity to stay relevant in an evolving market. Through subtle yet impactful design updates, we ensure your brand continues to resonate with your audience while attracting new customers.
Perfect for established spirits brands who:
Feel their current branding no longer reflects their positioning or values
Wish to modernize their look while retaining brand recognition
Want to stand out in a crowded market
Are experiencing declining sales or market share
Want to differentiate from competitors with a refreshed appearance
Need to appeal to new demographics or expand into new markets
Desire to align their packaging with updated brand messaging
Our Approach
A brand revamp is more than a makeover - it's a strategic reinvention. We start from a clean slate, working closely with you to redefine your brand's essence, values, and positioning. Our holistic approach ensures that every aspect of your new identity is cohesive, compelling, and aligned with your business objectives.
Typical Project Scope
Brand Strategy & Positioning
In-depth Brand Discovery Workshops
Mission, Vision, and Values Development
Target Audience Profiling
Market Analysis and Opportunity Identification
Brand Positioning Strategy
Brand Storytelling and Messaging Framework
New Logo and Brand Mark Design
New Logo and Brand Mark Design
Fresh Color Palette Selection
Typography Systems
Iconography and Graphic Elements
Comprehensive Brand Guidelines
Packaging Design
Stock bottle selection or custom bottle design
Label Design (front, back, neck)
Closure Design
Secondary Packaging Concepts
Shipper Case Design
Material and Finishing Selection
Implementation Support
Production-Ready Artwork
Detailed Technical Specifications
Vendor Sourcing and Coordination
End-to-End Production Oversight
Quality Assurance Processes
Marketing & Launch Support
New Marketing Collateral
Sales Materials and Presentations
Launch Strategy and Planning
Flexible Solutions
Choose the plan that suits your brand's needs.
360º Brand Package
Brand Strategy
Custom Bottle Design
Full Production Support
Multiple SKU Development
Bespoke package
Brand Identity
Packaging Design
Production guidance
Quality control
Essentials Package
Core Identity
Basic Guidelines
Stock Bottle
Label Design
Brand revamp Projects
Ready to Refresh Your Brand?
Contact us to discuss how we can help rejuvenate your brand while honoring its heritage.