Black Fox Distillery
Black Fox Farm and Distillery, an award-winning Canadian grain-to-glass producer, partnered with us to revitalize their portfolio packaging. Our task was to create a design system that would elevate their ultra-premium positioning while honoring their farming heritage and authentic production methods.
The Challenge
- Bridge disconnect between premium price point (CAD$80 - CAD$350) and existing packaging
- Maintain recognition with previous design while elevating brand perception
- Create unified system for 5 gin and 6 whisky variants
- Tell authentic farm-to-glass story through design
- Enable international market expansion
The Challenge
- Bridge disconnect between premium price point (CAD$80 - CAD$350) and existing packaging
- Maintain recognition with previous design while elevating brand perception
- Create unified system for 5 gin and 6 whisky variants
- Tell authentic farm-to-glass story through design
- Enable international market expansion
Strategic
Approach
We developed a storytelling-driven design system:
- Book-shaped label structure evoking narrative qualities
- Bespoke illustrations incorporating farm-grown grains
- Refined fox icon balancing heritage with sophistication
- Integration of brand values through considered typography and symbols
- Premium material and finish selection
Creative
Solution
- Unified label architecture across variants:
- Distinctive book-shaped top
- Metallic color system for variant identification
- Consistent placement of regulatory information
- Custom pattern work integrating agricultural motifs
- "Spirit of Craftsmanship" tagline
- Strategic use of negative space
- Premium finishes enhancing shelf presence
Production
support
Results
achieved premium shelf presence
enabled international market extension
created cohesive portfolio architecture
"Think Bold Studio transformed our packaging while preserving our brand's essence. The new design perfectly captures our commitment to craftsmanship and authenticity. Their attention to detail – from the grain illustrations to production oversight – delivered a premium result that truly reflects our ultra-premium positioning. The storytelling approach through the book-shaped label was particularly brilliant, helping us communicate our farm-to-glass journey in an elegant way."
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