Chairman Whiskey
Chairman Distillery, a new venture in Pennsylvania, approached us to create a complete brand identity and packaging system for their Irish-style American whiskey. The challenge was to establish a distinctive presence in the crowded whiskey market while honoring both Irish distilling traditions and American craftsmanship.
The Challenge
- Create a new-to-world whiskey brand that stands out in a bourbon-dominated market
- Design packaging that communicates premium positioning at $35-50 price point
- Develop a custom bottle meeting both aesthetic and production requirements
- Balance tradition with innovation in brand expression
- Create a system adaptable for future portfolio expansion
The Challenge
- Create a new-to-world whiskey brand that stands out in a bourbon-dominated market
- Design packaging that communicates premium positioning at $35-50 price point
- Develop a custom bottle meeting both aesthetic and production requirements
- Balance tradition with innovation in brand expression
- Create a system adaptable for future portfolio expansion
Strategic
Approach
We developed a brand foundation built on three archetypal pillars:
- Ruler: Conveying authority and prestige
- Sage: Expressing distilling expertise
- Lover: Adding refined sophistication
Creative
Solution
- Custom bottle with distinctive vertical fluting
- Premium closure system with gold finish
- Black label with gold foil accents
- Signature diamond-shaped emblem
- Integration of founder's signature
- "New Freedom" origin story
- Art deco-inspired typography
Production
support
- Custom mold development with cost optimization
- Strategic material selection for labels
- Premium finishing techniques:
- Hot foil stamping
- Multi-level embossing
- Textured paper stock
- Production-feasible design meeting COGS target
Results
optimized manufacturing approach
streamlined vendor relationships
complete technical documentation for bottle production
"Think Bold Studio didn't just create a brand identity – they captured the essence of what Chairman Distillery represents. Their ability to translate our vision of bridging Irish distilling traditions with American innovation into tangible design elements was remarkable. The custom bottle they developed perfectly embodies our commitment to excellence. Their thorough approach, from strategic foundation to production oversight, gave us confidence that our brand would stand out in a crowded market while meeting our business objectives. They delivered a design system that not only looks exceptional but is also practically executable – a crucial factor for a new distillery like ours."
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