Ducks Unlimited Shotgun Stock
Packaging design for the Ducks Unlimited x World Whiskey Society limited edition. Inspired by the craftsmanship of a shotgun, the box is shaped like a gun stock and made from polished burl wood, showcasing its natural swirls and grain. A subtle metal inlay with engraved filigree details runs along the side, adding a touch of refinement without overpowering the design. The box opens by pulling a trigger - an unexpected functional detail that connects directly to the theme. Inside, a soft green velvet lining with embossed texture adds warmth and a sense of care. The presentation holds a decanter-style bottle, completing a design that celebrates craftsmanship, nature, and the heritage of the hunt.
The Challenge
- Develop a collector’s edition that celebrates the collaboration between World Whiskey Society and Ducks Unlimited - an organization synonymous with heritage and conservation.
- Design packaging that embodies craftsmanship, tradition, and the spirit of the hunt, while appealing to both whiskey enthusiasts and outdoor collectors.
- Create a presentation worthy of a high-end release, with distinctive form and functionality that sets it apart in the world of limited editions.
- Ensure every design detail reflects precision, authenticity, and respect for the natural materials it draws inspiration from.
The Challenge
- Develop a collector’s edition that celebrates the collaboration between World Whiskey Society and Ducks Unlimited - an organization synonymous with heritage and conservation.
- Design packaging that embodies craftsmanship, tradition, and the spirit of the hunt, while appealing to both whiskey enthusiasts and outdoor collectors.
- Create a presentation worthy of a high-end release, with distinctive form and functionality that sets it apart in the world of limited editions.
- Ensure every design detail reflects precision, authenticity, and respect for the natural materials it draws inspiration from.
Strategic
Approach
We set out to merge two worlds — the refinement of premium whiskey and the craftsmanship of fine firearms. Our creative direction drew from the textures, materials, and engravings of classic shotguns, balanced with the understated elegance expected from luxury spirits. The goal was to capture the emotional connection between tradition, artistry, and the great outdoors, resulting in packaging that feels both rugged and refined.
Creative
Solution
Creative Solution:
- Custom case shaped like a shotgun stock
- Polished burl wood exterior with visible natural grain
- Filigree-engraved metallic inlay echoing classic gun craftsmanship
- Functional trigger mechanism that opens the box
- Green velvet interior with embossed detailing
- Elegant decanter-style bottle completing the presentation
Production
support
Results
optimized manufacturing approach
streamlined vendor relationships
complete technical documentation for bottle production
"The team at Think Bold Studio exceeded every expectation. They turned an ambitious idea into a masterpiece that perfectly represents the spirit of our collaboration with Ducks Unlimited."
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