Tiempo Tequila
The Challenge
The ultra-premium tequila market is highly competitive, and introducing a new brand requires a unique selling point that distinguishes it from the existing brands. The challenge faced by Tiempo Tequila was to create a distinctive brand identity that reflected the quality and purity of the product while differentiating it from the crowded marketplace.
The Challenge
The ultra-premium tequila market is highly competitive, and introducing a new brand requires a unique selling point that distinguishes it from the existing brands. The challenge faced by Tiempo Tequila was to create a distinctive brand identity that reflected the quality and purity of the product while differentiating it from the crowded marketplace.
Strategic
Approach
To address the challenge, we decided to focus on the product’s purity and the traditional methods used in its production and create a brand identity that reflected these values while highlighting the quality of the tequila.
Creative
Solution
The bottle design is made of recycled glass, topped with a natural cork and wooden stopper. The labels are printed sustainably with ink and feature Alan Berry Rhys’s surrealist journey through the Mexican jungle, reflecting the brand’s inspiration.
Production
support
Results
at the Global Spirits Masters competition
“We won the top accolade of a Masters Medal at the The Spirits Masters Design Masters! It’s pretty difficult to get one of these bad boys so we’re well chuffed to be recognised as one of the best designs in the spirit category. The judges loved “that rustic Hispanic feel”. “The box is amazing, the colour is beautiful; it’s visually delightful.” A huge thank you to Hugo and Think Bold Studio team for helping us curate what was an incredibly intricate (and long) process designing a custom bottle and label.”
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