Special Release

Graham’s LBV

A Value Added Pack for an established brand.

To mark Graham’s Bicentenary, Symington Family Estates sought a commemorative packaging that would honour both heritage and craftsmanship. The result was a vibrant design in rich colours with marbled textures and embossed details inspired by Porto’s architecture and tiles, capturing the artistry and timeless character of the brand.

Client

Graham's

Product

Wine

Services

Packaging Design

The Challenge

Symington Family Estates were looking to create packaging for its 2015 special edition Late Bottled Vintage Port that celebrates the exceptional landmark of Graham’s Bicentenary.

The Challenge

Symington Family Estates were looking to create packaging for its 2015 special edition Late Bottled Vintage Port that celebrates the exceptional landmark of Graham’s Bicentenary.

Strategic
Approach

The tubes and creative process were inspired by the skill and attention to detail required to produce wines of consistent quality. Presented in deep red, royal blue and ochre, thecommemorative edition tubes added a splash of vibrant colour to the port category and proved to be incredibly popular.

Creative
Solution

The tubes were designed using handcrafted marbled paper which reflects the craft and attention to detail of the brand and builds on our heritage in honouring the craftsmanship that goes into producing wines of such consistent quality. The front and back labels are adorned with beautifully embossed detail inspired by a combination of Porto’s wrought iron balconies and traditional Portuguese tiles (azulejos) to evoke memories of Porto’s charming streets.

Production
support

No items found.

Results

25%

sales growth

Working with Think Bold Studio was a breath of fresh air. The team are easy to work with and really understand the brand and where we want to go, seamlessly bringing together the traditional elements and new creativity that we needed to make our products stand out. We are very proud of the incredibly positive response to Graham’s 2015 Late Bottled Vintage Port over the last two years, where the new pack design resulted in 25% growth in sales volume. We believe these beautiful tubes have brought vibrancy to the port category – appealing to both existing port drinkers, and the new generation that we have seen emerging. Graham’s LBVs are stunning wines, and we are very pleased to see such a growing interest in them.