Quevedo Port

As Quevedo approaches the 30 years old mark, the team felt it was ripe to further express its friendly ethos and build its personal path. This required a positioning definition with an implementation on a very large range of more than 15 Port wines.

We developed a three-tiered portfolio architecture based on consumption occasions:

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EASY APERITIFS

• Everyday ports for casual moments
• Light, bright color palette
• Modern, approachable design language

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SPECIAL MOMENTS

• Mid-tier range for gifting and sharing
• Rich, vibrant color families
• Enhanced finishing techniques

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LANDMARK MOMENTS

• Premium offerings for celebrations
• Deep, sophisticated colorways
• Luxury production values

The creative approach was bold as it ditched the incumbent range look which was dark and recessive. Quevedo is about celebrating friendship, so it should be the most colourful Port. Because there nothing that prevents us from doing it: it feels good and will catch the attention of those who are curious and open about easy going ports.

Collaborating with industry-leading manufacturers, we managed every technical detail from concept to shelf:

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CUSTOM BOTTLE (WITH SAVERGLASS)

• Traditional Port wine silhouette with modern details
• Embossed brand logotype and Douro Valley origin markers
• Multiple prototype iterations and sample approvals

LABEL PRODUCTION

• On-site color pass supervision
• Premium finishes: embossing, hot foil, multiple varnishes
• Quality control and color consistency across SKUs

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This hands-on production management ensured the final product matched our design vision while meeting premium spirits standards.